Quarterly RevOps Audit Checklist
Run this ten-step audit to keep data, playbooks, and automations aligned across marketing, sales, and success.
RevOps is the glue. Without a recurring audit, each team rebuilds their own truth. Use this checklist every quarter.
Audit Sections
- Funnel definitions
- Stage hygiene
- Lead routing
- Agent automations
- Attribution model
- Reporting cadence
- Enablement assets
- Tech stack usage
- Security and permissions
- Experiment backlog
Sample Scorecard
Stage hygiene: GREEN
Lead routing SLA: AMBER
Dashboard adoption: RED
Next actions: refresh ICP, retrain SDR team, rebuild weekly exec deck.
Output
Publish a one-pager summary, log recommendations in PerksMate tasks, and assign owners with due dates so the audit turns into real change.
Frequently Asked Questions
Who should run the audit?+
RevOps plus one stakeholder from marketing, sales, and success.
How long does it take?+
Plan for one focused day of prep and a two-hour readout.
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