What is PerksMate and how does it work?

PerksMate is an AI-powered lead generation platform. You describe your ideal customer in plain language — no complex forms — and our AI instantly generates ideal customer profiles with target roles, industries, company size, and buying signals. From there you get outreach playbooks with copy-ready templates for LinkedIn, email, and social, plus verified contact data for real prospects. The full flow takes minutes: Describe → Discover → Engage → Connect.

Who is PerksMate built for?

PerksMate serves three audiences. Agencies — marketing, creative, and dev shops that need a steady pipeline of new clients. Companies — SaaS, e-commerce, and B2B businesses looking for decision-makers like CTOs, VPs, and directors. Solo consultants and freelancers — designers, developers, strategists, and coaches who want qualified project leads without cold-calling. You choose your audience type when you start.

What kind of leads and data will I get?

For every search you get: ideal customer profiles with fit scores, target roles, and industries; multi-channel engagement strategies with templates for LinkedIn outreach, cold email, and social media; and verified contact data including names, email addresses, job titles, companies, and social profile links. All contact data is sourced from public records and verified before it reaches you.

Is PerksMate free to try?

Yes. You can try PerksMate with our free chat — enter your name and email, pick a prompt, and get one set of AI-generated ideal customer profiles at no cost. No credit card is required. To unlock engagement strategies, outreach templates, verified contacts, and unlimited searches, sign up for a full account from the dashboard.

How is my data kept secure?

PerksMate uses industry-standard encryption and secure authentication powered by Supabase. Your inputs are only used to generate leads and strategies — we never share or sell your data. Contact information we surface comes from publicly available and verified sources. You can manage your account, sessions, and data from your secure dashboard at any time.

How is PerksMate different from other lead generation tools?

Most tools require you to fill out long forms, pick from rigid filters, or import CSV lists. PerksMate lets you describe what you need in plain language — like talking to a colleague — and AI does the rest. You get profiling, strategy, and contacts in one flow instead of juggling three different platforms. Plus, every outreach template is tailored to the specific profiles AI found for you, not generic copy.

Can I use PerksMate for different types of campaigns?

Absolutely. Switch between audience types (Agency, Company, Consultant) any time to run different campaigns. Each audience type comes with its own suggestions, profile templates, and outreach strategies. You can run a client-acquisition campaign for your agency, a B2B sales campaign for your SaaS product, and a freelance lead search — all from the same dashboard.

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Sales Strategy 5 minFebruary 5, 2026

B2B Lead Scoring: How to Prioritise Your Best Prospects

Q: What's a good lead score threshold for sales handoff?

Most teams use 70+ as the threshold for sales-ready leads. Adjust based on your conversion data — if leads scoring 60 are converting well, lower the bar.

Q: How do I combine fit and engagement scores?

Weight them 50/50 to start. A perfect-fit lead who never engages isn't useful, and an engaged lead who doesn't fit your ICP probably won't convert.

Learn how to score and rank leads based on fit, engagement, and intent signals. Stop wasting time on low-quality leads and focus on prospects ready to buy.

lead scoring B2B sales prioritisation sales strategy

Not all leads are created equal. A VP of Marketing at a 200-person SaaS company who opened your last 3 emails is worth far more than a random contact who never engaged. Lead scoring helps you quantify this difference.

Two Dimensions of Lead Scoring

Fit score measures how well the lead matches your ICP — right role, right industry, right company size. Engagement score measures their interaction with your outreach — email opens, link clicks, social engagement, website visits.

Building a Simple Scoring Model

Signal	Points
Matches ICP role	+20
Matches ICP industry	+15
Right company size	+10
Opened email	+5
Clicked link	+10
Replied to email	+25
Visited website	+15

AI-Powered Fit Scores

Tools like PerksMate automatically generate fit scores (0-100) for every lead based on how closely they match your ideal customer profiles. This eliminates the guesswork and lets you focus on high-probability prospects.

Acting on Scores

Route high-score leads (70+) to your sales team for immediate outreach. Medium-score leads (40-69) go into nurture campaigns. Low-score leads (<40) are deprioritised or removed.

Frequently Asked Questions

What's a good lead score threshold for sales handoff?+

Most teams use 70+ as the threshold for sales-ready leads. Adjust based on your conversion data — if leads scoring 60 are converting well, lower the bar.

How do I combine fit and engagement scores?+

Weight them 50/50 to start. A perfect-fit lead who never engages isn't useful, and an engaged lead who doesn't fit your ICP probably won't convert.

Try PerksMate free

Describe your ideal customer and get AI-generated profiles, strategies, and verified leads in minutes.

Get Started

Lead Generation

PerksMate

B2B Lead Scoring: How to Prioritise Your Best Prospects

Two Dimensions of Lead Scoring

Building a Simple Scoring Model

AI-Powered Fit Scores

Acting on Scores

Frequently Asked Questions

Try PerksMate free

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