Single-channel outreach is dying. Prospects are bombarded with emails, so adding LinkedIn and phone touchpoints increases your chances of breaking through by 3-5x.

The Optimal Channel Sequence

Research from Gartner shows the most effective B2B outreach follows this order:

1. Day 0: Email — Low cost, high scale. Introduces you and provides value.
2. Day 2: LinkedIn — Connect + engage with their content. Builds familiarity.
3. Day 5: Follow-up email — Reference your LinkedIn connection attempt.
4. Day 7: Phone call — Warm call referencing your email and LinkedIn activity.
5. Day 10: Social post — Tag their company in a relevant industry post.

Why Multi-Channel Works

Each channel reinforces the others. Your cold email gets noticed because they saw your LinkedIn profile. Your phone call gets answered because they recognise your name from email. It's a compound effect.

Automating the Sequence

The Engagement Agent in PerksMate orchestrates multi-channel sequences automatically. You configure the channels, set the cadence (days between touches), and the agent handles execution — moving each lead through the sequence step by step.

When to Stop

Set a clear goal for your campaign (e.g., "book a demo call"). When the goal is achieved, the sequence stops automatically. If a lead completes all touchpoints without responding, mark them for re-engagement in 90 days.