Partnerships Revenue Funnel 2.0
Map co-marketing, co-selling, and co-serving motions with clear SLAs and dashboards.
Partnerships need rigor. Build a funnel with sourced, influenced, and co-closed stages tied to metric definitions.
Funnel Stages
| Stage | Owner | Exit Criteria |
|---|---|---|
| Discover | Partner marketing | Joint ICP agreed |
| Engage | Both AE teams | Account mapping complete |
| Convert | Deal team | Proposal delivered |
Systems
Use PerksMate tags like partner_cloud or agency_referral to track attribution, then expose results in Looker dashboards linked from the app.
Frequently Asked Questions
How many partners should we manage?+
Start with three strategic and two volume partners.
Do we need rev-share agreements?+
Yes—standardize the contract to avoid delays.
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