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Customer Marketing 7 minFebruary 21, 2024

Customer Marketing Renewal Playbook

Prevent churn by running quarterly value campaigns with personalized dashboards and AI-written insights.

renewals customer marketing playbook retention

Customer marketing should not wait until month eleven. Combine health scores, usage stories, and PerksMate dashboards to stay proactive.

Quarterly Cadence

  • Week 1: Send executive business review teaser.
  • Week 3: Launch AI-personalized newsletter referencing actual usage.
  • Week 5: Host customer-only workshop featuring power users.
  • Week 7: Deliver renewal options with bonus perks.

Metrics to Highlight

MetricSource
New leads per agentPerksMate run history
Meetings bookedCRM pipeline
Reply rate upliftAnalytics tab

Linking Strategy

Embed CTAs pointing to login and FAQ so customers can self-serve answers.

Frequently Asked Questions

Who owns customer marketing?+

Split by segment: success for SMB, dedicated marketer for mid-market.

How early should renewal comms start?+

Ninety days for annual deals, one hundred eighty for enterprise.

PM

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