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Community 6 minFebruary 7, 2024

Community-Led Growth Labs for Revenue Teams

Launch monthly mini-labs where customers co-create playbooks, fueling advocacy and referrals.

community growth advocacy labs

Communities turn customers into co-builders. Run structured labs that generate new content for your blog while crowdsourcing ideas.

Lab Format

  1. Ten customers grouped by use case.
  2. Live brainstorming with whiteboards.
  3. Breakout to document playbook steps.
  4. Publish recap with shout-outs and backlinks.

Benefits

  • Fresh SEO content referencing real wins.
  • Peer referrals when attendees share outcomes.
  • Feature ideas piped directly to product.

Linking Ideas

Include event recaps with CTAs to free chat and gated guides for lead capture.

Frequently Asked Questions

How often should labs run?+

Monthly per persona keeps momentum.

Do we pay participants?+

Offer early feature access or spotlight them in blog posts.

PM

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