AI Lead Routing Playbook: Send Every Lead to the Right Owner
Use fit scores, intent data, and agent metadata to auto-route PerksMate leads to SDRs, AEs, or nurture tracks without spreadsheets.
Nothing kills pipeline like leads sitting untouched. An AI lead routing system ensures every inbound or AI-discovered contact lands with the right owner in seconds.
Routing Inputs
- Fit score from PerksMate
- Intent signals (opens, clicks, replies)
- Account tier (ABM tiers or revenue bands)
- Channel (Describe/Discover, CSV, manual)
Decision Matrix
| Rule | Assigned Team |
|---|---|
| Fit ≥ 85 & enterprise industry | Strategic AE |
| Fit 65-84 + intent ≥ 2 signals | Mid-market SDR |
| Fit < 65 | Nurture program (Email agent) |
Automation Steps
- Use Supabase triggers to call an Edge Function when
leads.fit_scorechanges. - Function evaluates the matrix and writes
owner_id+routing_reason. - PerksMate agents read the new owner and kick off their personalized sequence.
Escalation Alerts
Slack notifications fire if a hot lead (fit ≥ 90) sits untouched for 2 hours. Include a deep link to the dashboard lead view.
Frequently Asked Questions
What if we don't have intent data yet?+
Start with fit score + source. Add opens/clicks once you hook email + chat data into Supabase webhooks.
Can we route to agents directly?+
Yes. Store an <code>auto_agent_id</code> on the lead so routing triggers a specific PerksMate agent (e.g., HighFit_MultiChannel).
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