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Operations 6 minJuly 30, 2024

AI Lead Routing Playbook: Send Every Lead to the Right Owner

Use fit scores, intent data, and agent metadata to auto-route PerksMate leads to SDRs, AEs, or nurture tracks without spreadsheets.

lead routing operations ai crm

Nothing kills pipeline like leads sitting untouched. An AI lead routing system ensures every inbound or AI-discovered contact lands with the right owner in seconds.

Routing Inputs

  • Fit score from PerksMate
  • Intent signals (opens, clicks, replies)
  • Account tier (ABM tiers or revenue bands)
  • Channel (Describe/Discover, CSV, manual)

Decision Matrix

RuleAssigned Team
Fit ≥ 85 & enterprise industryStrategic AE
Fit 65-84 + intent ≥ 2 signalsMid-market SDR
Fit < 65Nurture program (Email agent)

Automation Steps

  1. Use Supabase triggers to call an Edge Function when leads.fit_score changes.
  2. Function evaluates the matrix and writes owner_id + routing_reason.
  3. PerksMate agents read the new owner and kick off their personalized sequence.

Escalation Alerts

Slack notifications fire if a hot lead (fit ≥ 90) sits untouched for 2 hours. Include a deep link to the dashboard lead view.

Frequently Asked Questions

What if we don't have intent data yet?+

Start with fit score + source. Add opens/clicks once you hook email + chat data into Supabase webhooks.

Can we route to agents directly?+

Yes. Store an <code>auto_agent_id</code> on the lead so routing triggers a specific PerksMate agent (e.g., HighFit_MultiChannel).

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