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Agents 8 minSeptember 5, 2024

AI Agent Orchestration: Coordinate Multiple Outreach Bots

Learn how to chain Describe/Discover/Engage agents with workflow logic so every lead gets the right channel at the right time.

agents automation workflow multi-channel

Most teams run a single agent at a time. Power users orchestrate agent fleets that hand leads from research to outreach without manual clicks.

Architecture Overview

  1. Trigger: ICP saved or CSV imported.
  2. Describe/Discover: Generates profiles + fit scores.
  3. Router: Low-touch leads → Email, high-touch → Phone/LinkedIn.
  4. Engage Agents: Channel-specific templates using {{name}}, {{role}}, {{pain_point}}.
  5. Connect: Pushes qualified contacts back into CRM views.

Routing Logic Example

Fit ScoreAssigned AgentCadence
>=85Multi-Channel Engagement7 steps / 21 days
70-84Cold Email Agent4 steps / 10 days
< 70Email Nurture AgentMonthly newsletter

Implementation Tips

  • Use Supabase triggers to kick off a new agent run when fit_score updates.
  • Store agent run IDs on the lead record for audit trails.
  • Visualise the chain in the dashboard so reps can pause/resume sequences.

Frequently Asked Questions

How many agents is too many?+

Start with 3 core agents (Email, Phone, Social). Add more only when you have clear channel owners.

Can I A/B test agent logic?+

Yes. Duplicate the workflow, tweak the router thresholds, and compare reply + meeting rates in the analytics tab.

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